Digital Marketing Executive

Marketing (Kuala Lumpur, Malaysia)
Full Time

Some things to know before you apply

  • We have big plans to disrupt the traditional fundraising process for private businesses
  • You will work with a diverse team of former investment bankers, strategy consultants and business owners in developing, monitoring and improving products to facilitate the activity of private investing
  • Everything we do is focused on helping build the private capital markets for the next generation of business owners and investors
  • We work really hard but play really hard as well

Roles & Responsibilities

  • Develop, execute and manage online and offline, organic and paid growth marketing campaigns (content, social media, events, partnerships)
  • Monitor and report on growth marketing campaign effectiveness
  • Manage the CRM & Marketing Automation platform and integration with internal and external tools
  • Manage the creation and update of email campaigns, landing pages, forms and reports for campaigns and webpages
  • Plan and implement multiple nurture streams and automated set-up to optimise the user's journey
  • Manage the scheduling of multiple marketing automation campaigns to optimise touch cadence
  • Support the planning and update of the campaign communications calendar
  • Build and maintain a positive brand presence to ensure Fundnel’s vision is consistently communicated across all marketing channels
  • Conduct market research to identify growth marketing opportunities, market and thematic trends
  • Collaborate with corporate communications, data, product and technology teams to develop insights and run marketing campaigns/experiments
  • Be an advocate within the organization on best practices and emerging trends in email marketing

Skills & Experience Required

  • Degree holder in either Marketing, Business, Social Sciences or Finance disciplines
  • 2+ years of relevant work experience. Experience in marketing, communications, advertising or finance is a plus
  • Solid understanding with using data analysis and visualization tools like Google Analytics, Google Tag Manager, Tableau
  • Solid understanding of marketing processes and workflow including campaign execution, content development and analytics.
  • Hands-on experience in setting up, executing and reporting on organic and paid social media campaigns on Facebook and LinkedIn
  • Hands-on experience with audience segment targeting and developing automated marketing communications
  • Hands-on experience in growth marketing concepts is a plus
  • Working knowledge of APIs and system integrations
  • Working knowledge of SQL, HTML & CSS preferred. Hands-on experience in SQL is a plus.
  • Exceptional communication skills, with a native command of English. Ability to write and speak in Bahasa Malaysia/Indonesia is a plus
  • Creative in developing fresh ideas with a hunger to learn
  • Have a test-and-learn growth mindset, organized, resourceful, comfortable with multi-tasking
  • Possess initiative to drive improvement and streamline processes

The ideal candidate should be

  • Flexible and willing/eager to contribute and support the team in a variety of roles in addition to growth marketing
  • Interested in learning about different industries and passionate about private capital transactions
  • Technology Evangelist
  • Hungry to learn, results oriented and highly motivated

If you are interested, please send your resume to Only successful applicants will be contacted. Please come prepared for an intensive round of interview.

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