Fundnel Knowledge Centre


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Raise Capital

Raising capital for your business or fund

Knowledge Centre

Fundnel is designed for

  • Early-stage businesses as well as mature companies raising funds from the pre-series A, Series-A funding, subsequent growth capital rounds all the way to pre-IPO financing
  • Small and medium businesses (brick and mortar) looking to raise money for expansion
Our platform does not cater to idea stage (concept-only) companies at this time.

For the sake of clarity, we do not offer a route to "easy" money, but instead, the more efficient alternative to the tough task of fundraising for your company.

Explained by:
Justin Chow Co-Founder & CMO

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To get started, simply create a profile as a registered user, and submit your application right away through our online interface. You should have some basic company information on hand, including incorporation details, business registration numbers, financial performance etc.


Explained by:
Low Wen Chun Head of Investments

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Typical deals span 2 to 3 months. Even then, business owners have the flexibility of closing their deals at any pre-set date or when the 100% of the fundraising goal is reached, whichever takes place first.
Explained by:
Low Wen Chun Head of Investments

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Upon submission, we will process your application by putting it through our rigorous vetting process, which may include gauging early anchor-investor feedback. Deals will be listed ‘live’ on our site if they are successful and satisfy our vetting process; or we may contact you (within 5-10 working days of your submission) for more details to continue the process.

Read "The Fundnel Factor" and "What does Fundnel do" for more details

Explained by:
Justin Chow Co-Founder & CMO

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We will review your application based on following criterion:

  • Positive early feedback from our current network of experienced investors
  • Complete standard financial and legal data
Read "The Fundnel Factor" and "What does Fundnel do" for more details

Explained by:
Low Wen Chun Head of Investments

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Companies are responsible for engaging legal counsel to assist them with the preparation of all relevant legal documents (such as subscription / purchase agreements). We recommend engaging your legal counsel as early as possible.
Explained by:
WanHsi Yeong General Counsel & Compliance Officer

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Deals sometimes fall short of their stated funding goal. In the case of Threshold Investments ("all or nothing"), all funds raised will be returned to the investors, whereas in the case of Direct Investments ("best effort"), businesses will be able to gain access to any funds raised at the conclusion of the fundraising duration.
Explained by:
Khai Lin Sng Co-Founder & CFO

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If more than 100% funding is achieved, the company will have the option of triggering an upsize option; if not, allocation will be based on pro-rata basis or selective basis+ (your company will retain full autonomy in this decision).

+ The funding size will be fixed at base deal size (or at the upsize deal size) and you will have the discretion to allocate the equity / convertible bonds / bonds / revenue sharing agreements to specific investors.



Explained by:
Khai Lin Sng Co-Founder & CFO

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Fundnel charges a 2% success-based fee of total funds raised from your deal.

Upon engaging us, we will run a thorough due diligence process to validate your product to investors, whilst listing your deal on our platform and all our proprietary channels, online and offline. As a business owner, you will receive one-on-one coaching with our business development, investment and marketing teams to prepare your management team for fundraising, which will include regular investor meetings.

Fundnel will also assist you with the preparation of all deal documents and investment teasers to facilitate incoming investments, freeing up your time to continue running your business and maintaining business performance during the fund raising process.

In certain cases, a monthly project retainer fee might be required to cover the costs of engagement of external professional parties.

Explained by:
Low Wen Chun Head of Investments

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Fundnel relies in the first instance on self-declaration, after which depending on whether an investor self-accredited based on either net asset or net income, we will require the investor to submit documents providing evidence of such accreditation for our assessment.

We will assess the investor’s accreditation documents, and only if they are in order, then they may move forward to viewing deal details on our site and/or invest.

We will, at the same time as our accreditation assessment, also conduct “Know-Your-Customer” checks (otherwise known as customer due diligence) on each investor.
Explained by:
WanHsi Yeong General Counsel & Compliance Officer

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