Robin Lim
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Robin Lim

Strategy & Special Projects
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Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – Art of War, Sun Tze

Professional Background

Wearing the Strategy and Special Projects hat, Robin strives to build infrastructures for internal alignment towards management’s visions and the company’s long term goals. As well as create a safe space for experimentation and innovation, leveraging on the team’s strengths and empowering the team to explore new frontiers. Robin’s experience in the startup ecosystem spans across South East Asia and Europe, where she sat on various sides of the table as a founder, startup programme manager, conference organiser and innovation consultant. She founded her first startup in 2014 — an ecommerce healthy snack subscription and nutrition analytics platform, and later joined Slush Singapore, Viva Technology Paris and NUS Enterprise. She graduated from SMU with a BBA in Strategic Management, and spent a semester in ESCP Paris specialising in ESG-driven business management. She is passionate about new ventures, physical/mental wellness and climate innovation.

The Backstory

For as long as I can remember, I’ve been dreaming up the wildest ideas and most imaginative possibilities for the future. Connecting the dots backwards, a pattern emerges - I’ve always put myself in situations where I get to challenge myself and the status quo, where I get to work with people and create impact. Joining Fundnel was a natural next step which allowed me to directly and indirectly shape the ventures that are getting access to capital, as a means of building the future.

What I've Learnt

I am driven by the prospect of building a better future with new venture ideas and human ingenuity. Those who know me best, know that I am always tinkering with crazy ideas and imagining new possibilities. I love getting my hands dirty and building things from scratch, watching ideas come to life energizes me.